Paraguas Beauty is now Seedling Organic Skincare!
As Glennon Doyle says in her book, Untamed: “If I am living bravely, my entire life will become a million deaths and rebirths…the building of the true and beautiful means the destruction of the good enough…the goal is to constantly surrender who I was in order to become who this next moment calls me to be.”
Last week we celebrated the closing of the "Paraguas Beauty" chapter so this little business can be rebirthed under a new name that more closely aligns with what this next moment is calling us to be: Seedling Organic Skincare.
I initially chose Paraguas (“umbrella” in Spanish) to reflect the fact that our products are all water-free so they can also be obsessively natural and preservative-free (better for you) and concentrated (more uses per glass bottle = better for 🌎).
That part is not changing - we’re keeping all products and formulas the same! But the name, Paraguas, reflected how we kept things organic, simple + eco-conscious, and I hope this new name reflects why that’s important to us.
I hope it reflects our commitment to sustainability as well as our core belief that all great things start small. Sustainability is a bit of a buzz word right now for environmentalism. While planet care is critical, to really make those efforts sustainable, we also need to take care of the care-takers, which means prioritizing and simplifying self-care and empowering women around the world. Here's a little more about how we're working towards these goals:
💚 Simplifying self-care: Obsessively natural, intentionally simple (5 ingredients or less) plant-based skincare products help you feel good about looking so glowy. Our Self-Care Simplified blog also shares how-to tips for using natural skincare products, along with personal stories from our wellness journey - because finding balance, peace and happiness is a practice, not a destination.
🌎 Prioritizing planet care: From formulating, to ingredient sourcing, to packaging, to shipping, to planting a tree for every product purchased, we're bringing our eco A game every step of this process.
🌱 Empowering women: We love how Tree Nation helps us align planet care with empowering women through their “Employ to Plant" program that provides fair wage employment to people living in extreme poverty to produce, plant, and protect millions of native trees every month. By donating to Water.org we also join the mission of making the essential human right of safe water access a reality.
Thank you for your support on this journey!
I love your new name💚💚💚
Thank you for sharing your story and for giving us a beautiful guide to and products for self care. ❤️
Congratulations on your rebirth! I love your products and changing the marketing to support your focus is a wonderful growth move!